Tide: The Jason Alexander Hoodie by Saatchi & Saatchi

Tide, the official laundry detergent of the NFL, is back with another Super Bowl ad – this time with the help of legendary comedian and actor, Jason Alexander.

The spot marks the third consecutive year that Tide has used the Super Bowl to push advertising’s envelope, bending genres, leveraging creative properties and incorporating humor to remind consumers that, if it’s got to be clean, it’s got to be Tide.

This year’s commercial will challenge people to think about all the situations they subject their clothes to on a daily basis. Jason Alexander will debut a brand-new role animating a teenager’s hoodie, and proving that for everything our clothes go through, they deserve new Tide Hygienic Clean, developed to remove both visible and invisible dirt.