TikTok (and Hailey Bieber) Love Chanel Foundation—Here’s Why

In Hailey Bieber’s installment of Vogue’s Beauty Secrets, we see her mix a Chanel foundation with a pump of her beauty brand Rhode’s peptide-infused serum to create her date-night makeup look. This technique to concoct a lightweight and skin-nourishing salve (in lieu of a ready-made complexion product) caught our attention, and it also served as a reminder of how great Chanel’s foundations really are. 

Chanel Les Beiges Water-Fresh Complexion Touch

$70

at CHANEL

Bieber is certainly not the only star partial to complexion products stamped with two Cs. In Natalia Bryant’s recent episode, she applies the label’s skin tint: “Hilary Duff used this Chanel skin tint, and ever since I saw it, I was like, ‘Oh, my God I need to get it,’ ’cause I feel like it’s the perfect coverage for a glow-y routine,” she admits, tapping the formula with her fingers. Even more, the foundations have been taking over our TikTok feeds. Inside the hashtag #chanelfoundation, which has garnered 5.1 million views to date, users detail their experiences with their chosen formulas. These perspectives have proven helpful in informing purchases because, as any Chanel beauty-lover will tell you, there are quite a few products from which to choose. To break down the foundation lineup even further, we’ve tapped Chanel makeup artist Tyron Machhausen.

To start, Machhausen says that a good foundation should be nourishing and beneficial to your specific skin needs. Think: acne-prone, sensitive, or mature, for example. “It should melt into the skin, look like skin, and have staying power,” he says, adding that your desired makeup look also informs which product to choose. “Do you want to even out your skin, just get rid of some redness, [or] do you want full coverage and really sculpt your skin, etcetera?” These are a few of the questions he’d keep in mind. 

If you’d prefer your look to mimic the season’s latest makeup trends, Machhausen echos that skin is in! “It’s all about luminous skin in a hyper-natural way—less product, but more strategically placed,” he says, noting a departure from stylized and perfected makeup wear of years past. “It is okay to use less product, for example, under the eye for a more realistic and believable look. Not every inch of the face needs the same amount of foundation.” And great news for those partial to the minimalist makeup look: Any foundation will do! Just spot-conceal where coverage is needed, per Machhausen. That said, read on to learn more about the Chanel foundations, according to the pro makeup artist. 

No. 1 de Chanel Red Camellia Revitalizing Foundation

Machhausen cites this recently launched formula as one of his favorites, noting its non-comedogenic composition. “[This is] great for sensitive [and acne-prone] skin due to its 94% naturally derived formula, enriched with red Camellia oil that moisturizes and softens the skin while also providing a barrier to protect against environmental aggressors,” he says. 

N°1 de Chanel Red Camellia Revitalizing Foundation

$75

at CHANEL

Chanel Vitalumière Radiant, Moisture-Rich Fluid Foundation

Chanel’s Vitalumière has a lightweight and radiant-finish, not to mention that it’s also Bieber’s foundation of choice. The Vitalumière formula promises to target skin dullness and uneven skin tone thanks to infused marine extracts and light-reflecting pigments that deliver a soft-focus finish to the skin. You’re left with an enviable your-skin-but-better complexion without heaviness or cakiness. If you can’t get your hands on Bieber’s pick, give its more lightweight counterpart—Vitalumière Skin-Perfecting Sunscreen—a try.

Chanel Ultra Le Teint Ultrawear All-Day Comfort Flawless Finish Foundation

For those with oily skin, Machhausen recommends this oil-free and long-wear formula. “Ultra Le Teint Ultrawear has a gorgeous satin-like finish,” he says of this full coverage foundation that maintains a weightless feel. To stave off oil and shine, it’s enriched with soft-focus powders to smooth and blur the skin. 

Chanel Ultra Le Teint Ultrawear All-Day Comfort Flawless Finish Foundation

$65

at CHANEL

Chanel Les Beiges Water-Fresh Complexion Touch

Perhaps the buzziest formula of the bunch is Chanel’s Water-Fresh skin tint, known for its pigmented droplets. One of our most cherished skin-care–makeup hybrids, this excellently pairs the best of skin treatments with complexion remedies. “Its gel-like texture melts into the skin and doesn’t look or feel like foundation,” Machhausen says. The infused glycerin, castor oil, and jasmine stem extract work to reveal conditioned and luminous skin. 

Chanel Les Beiges Water-Fresh Complexion Touch

$70

at CHANEL

Chanel Sublimage Le Teint Ultimate Radiance – Generating Cream Foundation

“A gorgeous foundation that combines the key ingredients of the luxurious Sublimage skin-care line from Chanel,” Machhausen says of his pick catered to mature skin, hinting towards the included cocktail of supercharged plant botanicals like vanilla planifolia and diamond powder. “It’s hydrating, revitalizing, and leaves the complexion looking naturally radiant. I use it very sparingly, as a little goes a long way. It has the perfect coverage for the skin to look like skin.”

Chanel Sublimage Le Teint Ultimate Radiance – Generating Cream Foundation

$135

at CHANEL

Chanel Les Beiges Healthy Glow Foundation Hydration and Longwear

“This product is made of over 40% water and is enriched with moisturizing ingredients for maximum hydration,” he says, highlighting its radiant and luminous finish. This light-to-medium coverage formula features a blend of light-reflecting pigments and antioxidants to ensure the skin is as protected and hydrated as it is even and glowing. 

Chanel Les Beiges Healthy Glow Foundation Hydration and Longwear

$65

at CHANEL

Chanel Ultra Le Teint Blurring Smooth-Effect Foundation Velvet Matte Finish Broad Spectrum SPF 15 Sunscreen

Partial to a matte finish? Machhausen believes this to be just the ticket, even if you have oily skin. Chanel recommends applying this sheer-to-medium coverage foundation with your fingers to blur the look of pores and imperfections as a result of the infused semi-transparent powders.

Chanel Ultra Le Teint Blurring Smooth-Effect Foundation Velvet Matte Finish Broad Spectrum SPF 15 Sunscreen

$55

at CHANEL

How to Apply the Chanel Foundation

“I always experiment with applications depending on the finish I am trying to achieve,” Machhausen says. “For example, if I work with Ultra Le Teint, I love using big fluffy brushes like the Blush Brush #110 for an ultra-lightweight airbrushed effect. I spread a tiny dot of foundation on a palette, take the brush and swirl it over the product once to evenly pick up just a small amount and apply it to the face. That way, I am able to achieve a barely-there look even with a full coverage foundation. I also love applying foundation with a small concealer brush just in the areas where it’s needed, so that it gives a very transparent but even complexion.”