What’s with the new Burberry logo?

Teasing the future

The monogram has been implemented as a fixed position background between the main hero and collections which flashes past as you scroll. It’s expected that the monogram will be used in Tisci’s debut collection and so this blink-and-you’ll-miss-it approach could be teasing things to come in mid-September.

Since the update, imagery on the website has also changed. When you land on the page the main hero image is now void of colour before you’re hit with the bold colours of the monogram. This helps the monogram really jump out of the page and grab your attention. It’s again emphasising that change is coming. 

One other minor detail to notice is, at the time of writing, the favicon still remains as the serif B from the old logo. Whether this is deliberate as a way of transitioning to the new brand or a small oversight remains unknown.

I think it’s safe to say that there’s definitely more to come from Burberry over the coming months. Both in terms of how it’s new look translates to its clothing and how it’s treated online. One thing is certain though, there’s a lot of potential for interesting experiences and as Burberry is a high fashion brand, it’ll definitely be surprising.