Why does Vietnam love e-commerce? Luxury consumers prefer shopping for Gucci, Chanel and Dior on social networks like Instagram over physical stores – and the trend only grew during Covid-19 | South C
Vietnamese model Jade Nguyen walking a Dior spring/summer 2021 look. Photo: Dior
E-commerce
Luxury
Why does Vietnam love e-commerce? Luxury consumers prefer shopping for Gucci, Chanel and Dior on social networks like Instagram over physical stores – and the trend only grew during Covid-19
- Vietnam’s middle class – particularly HENRYs (High Earners Not Rich Yet) who earn around US$100,000 a year – grew its e-commerce sector, valued at US$52 billion
- Vietnamese spend seven hours a day on the internet on average, on sites like Facebook, YouTube, Zalo and Instagram – no wonder they prefer to shop online too
E-commerce
Why you can trust SCMP
Link Copied
Vietnamese model Jade Nguyen walking a Dior spring/summer 2021 look. Photo: Dior
