adidas Originals EQT Editorial

A rapper, a model, a DJ and one of the most iconic designer of Milan have been called to introduce us to adidas Originals EQT. Ghali, Lucette, Marvely and Domenico have given voice to the new generations, wearing and interpreting the new silhouette of the well-known clover. The result is a visual journey through original contents realized by nss factory, and displayed exclusively at One Block Down Store in Milan till the February 9. Every shoot is absorbed in an atmosphere which strongly recalls the 90s, here revisited in a contemporary way. A cult of that decade which has for long represented a status symbol of a young generation already looking to the future.

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