adidas and the history of World Cup match balls – adidas GamePlan A | adidas GamePlan A

It’s time to welcome the Al Rihla – the Official Match Ball for the FIFA World Cup Qatar 2022™. Its colors were inspired by Qatar’s flag, architecture, iconic boats, and vibrant culture. And the name means ‘the journey’ in Arabic, which is fitting since the ball will take us all on a meaningful and eventful journey.  

The Al Rihla will visit 10 cities where it will play a role in launching equity-focused initiatives. These purpose-driven activations will focus attention on and resources to sports programs that increase accessibility. For instance, Al Rihla will travel to Riyadh, where it will highlight the creation of the first Saudi Arabian women’s football league champions, Challenge F.C. 

As Nick Craggs, General Manager Football explains, “At adidas, we believe sport belongs to all, and we have been committed and active in improving access and equity for our global community of footballers.”