Balenciaga rolls out new logo

By

Marion Deslandes

Published

Oct 4, 2017

debuted a redesigned logo on Sunday via its e-commerce store and social media networks, right before the Group-owned luxury brand introduced a new script at 11:30am during the label’s presentation of their ready to wear Spring/Summer collection for 2018.

The previous (bottom), and the new logo (top) – Balenciaga

Modified under the guidance of the brand’s Artistic Director, , who has been in the position since the end of 2015, the logo remains simple but the typography has been changed. It appears more condensed and thicker. The logo is, according to the brand’s mini-statement, “inspired by the clarity of signal signs found in public transport.”

Screens shot of teaser video – Balenciaga – Balenciaga

In a very technical teaser-video, the logo appears in a high-tech environment, printed on a camera reconstructed in 3D. The mark made on the brand by the Georgian designer, who is also the founder of the collective, is now even deeper through its “sombre and radical image,” the brand claimed.

Balenciaga, which now boasts 115 boutiques worldwide, is also pursuing further development. The brand has recently opened a new 400 square metre boutique in Paris situated on 57, .