Balenciaga strikes deal with Reliance for India entry - Chuyên Trang Chia Sẻ Kiến Thức Thời Trang Mới Nhất

’s seemingly unstoppable brand has a giant new market to target. On August 4, Limited (RBL) announced it has signed a strategic deal with the “hottest global luxury brand” to bring it to the Indian market.

With this long-term franchise agreement, RBL will be Balenciaga’s sole India partner. It will be RBL’s second link to Kering with the firm also handling .

“Few brands have actually embraced the opportunity for creative reinterpretation and reinvention quite like Balenciaga,” said RBL’s MD said Darshan Mehta.

“Their avant-garde and ingenious creations, bold use of the logo, and a consequent cult in the fashion industry [have] already created a strong footing throughout the world. It’s the most opportune time to introduce the brand to the country as the Indian luxury customer has matured and [is] using fashion as a form of creative expression of their individuality.”

RBL is a subsidiary of Ventures Ltd and began operations in 2007 with a mandate to “launch and build global brands in luxury to premium segments across fashion and lifestyle”. In the past five years, it has also invested in building and operating homegrown Indian designer brands.

Its current line-up of brand partnerships includes Armani, , , , , , Raw, , , , , Scotch & Soda, Tiffany and , to name only a few.

The company also owns British toy retailer Hamleys and has equity investments in Indian brands and Raghavendra Rathore.