BTS’s Jungkook breaks the Internet as a Calvin Klein model

Jungkook is the latest K-pop star to front a campaign for the American denim fashion brand

Calvin Klein’s thirst-trap marketing has hit fever pitch with its new campaign teaser featuring none other than Jungkook of BTS.

In the steamy five-second video, the K-pop star bares his chest while wearing a denim jacket and jeans from the American fashion brand. The video, shared on Instagram on March 27, was accompanied with a cryptic caption: “Same time tomorrow?”

While awaiting the full video, more campaign images have since surfaced online of a gloriously shirtless Jungkook, with white Calvin Klein underwear peeking out from under his jeans.

Read more: 8 K-pop stars who became luxury brand ambassadors in 2023