Burberry Announces First B Series Bag, Launching February 17th

Burberry has announced the first bag to be sold as part of the label’s B Series, a limited edition monthly launch that drops on the 17th of each month featuring one item that’s available for a total of 24 hours only.

The (literal) bag du jour is a black leather Title bag featuring three gold rivets etched with “Burberry England.” In a break from the four prior B Series launches the bag doesn’t feature the extra big “B” logo designed by newly-installed creative director Riccardo Tisci.

Burberry is launching additional Title bags as part of its spring 2019 collection, but it’s not clear if this bag will be included. That said, if this bag is included, shame on Burberry ’cause that’s not how these things work!

The Title bag will launch on February 17th at 12:00 PM GMT and to add a little extra spice you will only be able to purchase it through social media apps Instagram, WeChat, Line or Kakao.