burberry unveils new logo under riccardo tisci designed in collaboration with peter saville

burberry has revealed a new graphic identity with a historical update to its classic logo, designed in collaboration with british graphic designer, peter saville. the brand’s chief creative officer riccardo tisci took to his own instagram to unveil the new logo, featured in a sans serif font, and a monogram using the founder thomas burberry’s initials ‘TB’, interlocked in white and orange, across a honeyed background.

all images courtesy of burberry

the british heritage brand hasn’t changed its logo in almost 20 years with its last update seeing the ‘S’ dropped from its name. the new identity, which was unveiled on thursday, has been developed in collaboration with english artist and graphic designer peter saville — best known for his new order, joy division and orchestral manoeuvres in the dark record sleeves. more recently he has worked with fashion brand calvin klein and raf simons. saville has also worked with jil sander and yohji yamamoto.

 

A post shared by Burberry (@burberry) on Aug 2, 2018 at 3:00am PDT

the new logo was inspired by tisci’s visit to the house’s archive and in particular ‘a logo from 1908 and a thomas burberry monogram’ that tisci felt was ‘quite contemporary feeling’, according to an email correspondence between the two creatives leaked via the brand’s instagram. the new identity, including the monogram print will appear across all channels and in a new advertising campaign today. it comes ahead of riccardo tisci’s first runway show for the brand during london fashion week in september.