Burberry’s Lip Velvet Crush • Dave Lackie
Burberry’s Lip Velvet Crush
London fashion House Burberry has just unveiled a new sheer-matte stain lipstick that glides on smoothly and dries to a powdery, no-fade matte texture. It’s called Lip Velvet Crush and is comes in 12 shades of buildable colour. The moisturizing, weightless formula allows you to build the pigment from a subtle impact to bold hues thanks to a cushion applicator that ensures even coverage.
Model and actress Iris Law is the face of the new launch and appears in all the marketing and advertising. “What I find beautiful is when anyone accepts themselves for who they are,” she says commenting on the campaign that celebrates individuality and creativity. Iris cast her eclectic group of friends, capturing intimate portraits on location in London.
“Apply Lip Velvet Crush and rub the lips together to work the colour into the lips for a stained effect,” advises celebrity makeup artist Wendy Rowe. “For a natural stain effect, use a dry Q-Tip to soften the edges of the lips. For a more defined effect, dip a cotton bud into the sponge applicator and trace around the lip line.” She says you can even apply the product to the apples of your cheeks to create a flushed blush look.
Here are the shades available in the range:
No. 10 Honey Nude
No. 16 Copper Pink
No. 25 Cinnamon
No. 40 Sugar Pink
No. 49 Light Crimson
No. 52 Magenta
No. 58 Tangerine Red
No. 65 Military Red
No. 70 Dark Russet
No. 77 Cranberry Red
No. 85 Rosy Mauve
No. 94 Oxblood
Burberry Beauty is available in Canada at select Hudson’s Bay stores and thebay.com
