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The Adidas Group is a multinational German sporting goods company that designs, manufactures and distributes sports equipment, footwear and apparel. Adi Dassler founded the company in 1949 with his brother Rudolf Dassler as the Dassler Brothers Shoe Company. The company’s current executive chairman is Herbert Hainer who took over from longtime boss Robert Louis-Dreyfus on July 1st 2016.