Calvin Klein

Street Style

Have you ever noticed that denim ads are some of the sexiest? And most memorable? We can’t tell you how many of the people featured on our site, jeanstories.com , swoon as they reminisce about the first time they watched the 1985 Levi’s 501s “Laundrette” TV spot featuring the handsome Nick Kamen—who ends up, ahem, sans jeans. As for print ads, think Guess, Calvin Klein . . . not only sexy, but envelope-pushing and groundbreaking. If concerned mothers of America are writing angry letters to their local newspapers about the boob-baring faces of your campaign, you, as a jeans brand, know you’ve done something right. From the most unforgettable vintage Versace, to the latest featuring a girl with the last name Moss, these are some of the denim campaigns that made the most lasting impressions on us, and that made opening magazines—this one included—all the more exciting back when we were teenagers in the 90s. They planted the seeds that grew into what is now a deep, everlasting love for denim. Click through, and pearl-clutchers beware.