Calvin Klein – description of fashion house

Calvin Klein and Barry Schwartz

Calvin Klein was founded in 1968 jointly by Calvin Klein and his friend Barry Schwartz. The men’s first reference point was on men’s outerwear, but they quickly realized that the female audience also needed fashionable clothes – by 1971, underwear, blazers and tracksuits were offered for women.

In 1992, the company was almost on the verge of bankruptcy, but the management managed to improve the situation and even increase profits, mainly due to underwear and perfumes. It is the fashion house Calvin Klein that owns the launch of the creation of boxing briefs with a wide elastic band, which were created by designer John Varvatos, who then held the post of head of men’s clothing design.

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In 2002, Calvin Klein sold his brainchild to Phillips van Heusen, which also owns Tommy Hilfiger, IZOD, True & Co. During the existence of Calvin Klein, as a subsidiary of PVH, the post of creative director was constantly given to different people. At first, Calvin Klein himself remained in charge, but gradually withdrew from business. He was followed by Francisco Costa, Italo Zukelli and Kevin Carrigan.

In 2016, Raf Simons was appointed to the post, who was long considered the best event in the life of the fashion house, however, as a creative person, Raf put creativity at the forefront, and money for him was only a tool. Of course, such a policy did not suit the leadership. In 2018, Simons announced his departure, and before the official end of the contract. This departure was another turning point for the company – so much so that it was decided to suspend work, close the office and refuse to participate in the next Fashion Week in New York.

At the end of 2020, Jessica Lomax, who previously held the post of creative director at Nike, was appointed to the post of chief designer. Since the departure of Raf Simons, the company no longer produces runway collections and does not participate in New York Fashion Week, aiming for mass production.

Calvin Klein range

Since the fashion house, unlike a simple brand, often works on the range, among the products you can find not only clothes and shoes, but also accessories.

Key areas of Calvin Klein:

• Clothing and footwear;
• Underwear;
• Accessories;
• Perfumery.

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It is noteworthy that perfumes and accessories CK are counterfeited most often, so it is recommended to buy products only on official sites and from distributors.

Clothing and footwear

The company focuses on clothing and footwear of the middle price segment. The most traceable directions in the brand’s clothing are casual and sports, but you can also buy things in the style of oversize, and sometimes in business or even minimalism. In 2020, the company officially abandoned the use of skins of exotic animals.

In the range of clothing and footwear for men and women, mainly of youth direction. It will be difficult for people after 40-45 years to choose images in the company’s catalog – designers are constantly trying to be in trend and give out things with a stylish cut, fit, prints.

Especially popular T-shirts, sweatshirts and hoodies with the logo of the fashion house, as well as sports shoes – sneakers and sneakers, shorts and outerwear.

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Underwear

After the launch of boxers for sale in the mid-90s, the company began to develop systematically and offer a large selection of underwear. Rarely there are classic models of bras and panties – most often these are cotton sets in a sporty manner with a rubber band with the name characteristic of the fashion house CK.

For women there are bras bras braletta, with triangular cups, classic models, strapless and push-up, panties – thong, shorts, Brazilian, tango, with a high waist.

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For men – legendary boxers, slips, briefs.

Accessories

Accessories, as we wrote above, are one of the most counterfeited categories of CK products. Counterfeit literally everything that the fashion house offers:

• Watches and jewelry;
• Belts;
• Hats, scarves;
• Gloves;
• Socks;
• Wallets and bags;
• Sunglasses.

The official website of the store even has a special section that describes how to identify a site that sells fakes. But the fashion house itself admits that the best option for protection against fakes is buying from official representatives and in the brand’s stores.

Despite the company’s rejection of exotic leather, purses, bags and belts are made of genuine leather, although this is sometimes the decisive argument in the choice. All accessories are of high quality and last for many years.

There are also fabric accessories – scarves and socks.

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Watches and jewelry are made of brass and stainless steel, sometimes with the addition of leather, pearls, sapphires.

Perfumery

In the summer of 2020, Calvin Klein made a new breakthrough, but this time in the world of fragrances. They released the Fragrance Everyone, which met all environmental requirements – 77% of the components are of organic origin, 30% of secondary raw materials for creating packaging. All fragrances of the brand have soft notes, a pleasant aroma and “hold” for a long time. There are citrus, floral, woody fragrances for men and women, as well as unisex fragrances.

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Notable models

At different times, models of different sizes were shot for Calvin Klein. In the early years of her career, Kate Moss worked for the fashion house, then Natalia Vodianova, Skralett Johanson, Andy McDowell, Zoe Saladan, Margot Robbie, Sollange were involved in her replacement. Regular models now include Tynson Ballu, Lara Stone and Shawn Mendes. For some promotions, popular actors and entertainers are invited. So, in 2015, the face of the brand was Justin Bieber, as one of the most popular musical performers. In 2019, They attracted Michela to remove the role – a virtual girl who became a popular blogger. And in 2021, CK used the image of Omar Ayuso – the performer of one of the main roles in the popular series “Elite”. The man embodied the brand’s tolerance for sexual minorities.

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