Chanel Rouge Allure Velvet Le Lion de Chanel – The Beauty Look Book

Chanel launched a collection of lipsticks called Rouge Allure Velvet Le Lion de Chanel ($42 each at Chanel.com). These have the classic Rouge Allure lipstick click magnetic packaging in a black and gold case with the tops embossed in a lion motif design. Luminous matte with a soft diffused look on the lips. Comfortable and weightless without feeling dry.

The formula is one of the smoothest softest mattes I’ve ever tried. Coverage is flawless and soft like velvet! Lasting power is very good and non-drying. I don’t detect a heavy scent although they are very softly fragranced with a super soft clean powder floral that I find pleasant and soothing. Color-wise they all run bold and dark on my complexion. Even the lightest color 227 pulls darker on my skin tone (Chanel B40).

There are eight shades of Rouge Allure Velvet Le Lion de Chanel available individually ($42 each) and online at Chanel.com there is a Trio Set available in a box with shades 257, 277 and 58 ($126).

227 Beige Rugissant – warm beige
237 Beige Ardent – pink brown
247 Rouge Impulsif – bright coral
257 Rouge Triomphal – bold red pink
267 Rouge Audacieux – deeper red
277 Rouge Fauve – warm red
57 Rouge Feu – bold orange
58 Rouge Vie – diffused rosewood

Lip swatches below, also wearing in each look:

Overall I think the formula is a solid A+ for all the shades. Color range is bolder and more dramatic than I am used to wearing but still classic and chic. I hope they continue making more shades in this formula because it feels so smooth and luxurious!

You can find the Chanel Rouge Allure Velvet Le Lion de Chanel Lip Colors available now at Chanel.com. Have you tried these yet? What did you think? If not what is your favorite Chanel lipstick formula?

Rouge Allure Velvet Le Lion de Chanel Lip Colors provided for review.