Chanel Unveils Its New COCO Crush Jewellry Collection

The House reveals its new COCO Crush jewellry collection in a star-studded campaign.

“Desired, provoked, unexpected” is the tagline of Chanel’s sparkling new jewellry collection. Drawing inspiration from the life of Coco Chanel, which was full of twists, turns, and chance encounters – her destiny ultimately led the designer to found her eponymous fashion house.

Embodying the idea of chance encounters, the jewellry collection features ultra-precise and even incisions, which are pattered across the surface of each and every piece. Juxtaposing delicacy with strength, hardness with softness, and simplicity with intricacy – this collection contains multitudes.

These gorgeous pieces are up for grabs in beige gold, white gold, and yellow gold. The versatility of the collection extends to the pieces’ length – which can be adjusted four different ways. The bracelets also come with or without diamonds, and can join up to form the name COCO.

The accompanying campaign features a star-studded cast, with three shining stars put to use. Amandla Stenberg, Jennie Kim, and Margaret Qualley model the captivating collection – bringing these pieces to life.

For more information, and to shop the collection head here…