Chanel’s Brand & Marketing Strategy – neuroflash

Brand attributes are characteristics that inspire a positive emotional response in customers and that we consistently associate with our brand in order to ensure we can be recognized by customers in terms of personality and characteristics.They are the set of unique fundamentals and characteristics that identify the physical, character, and personality traits of the brand in the market and in the minds of the customers.

This flower graph shows the positive and negative brand attributes of chanel. Attributes closer to the middle are more strongly associated with chanel.

Color indicates mood. More green means more positive, more red means more negative. The top 5 positive attributes associated with the chanel brand are glamorous, chic, fashionable, iconic and seductive. Succesful brand communication often utilizes what people already like about a brand to drive positive perception.

The top 5 negative attributes associated with the chanel brand are bitchy, flashy, snobby, snooty and messy.

Size indicates the attributes’s commonness in the country (USA). Big means more common, smaller means less common.