Chanel’s new coco mademoiselle creation is here, and this is what we thought of the hair perfume | The Independent

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In possibly the biggest beauty news of 2023 so far – stealing the spotlight from Sephora’s London opening, for a second – Chanel has named a new spokesperson for its coco mademoiselle collection.

Taking over the baton from Kate Moss and Keira Knightley, 20-year-old actress Whitney Peak has commanded global attention as the new face of the famous fragrance, including a soon-to-be-released campaign. She is the first Black woman to become a fragrance ambassador for the brand.

But while we await the advertising campaign with high anticipation – here’s hoping it’s as iconic as Kiera Knightley on her motorbike – Chanel has treated us to a new addition to the coco mademoiselle collection, and it comes in the form of a hair perfume.

For those yet to pick up a hair perfume, it does exactly as it says on the tin. Compared with your standard scents, they’re specifically designed for your strands, with a lightweight, non-greasy formula that fragrances hair without leaving residue or drying damage.

While this isn’t the first hair fragrance from the brand, the Chanel No5 hair mist (£48, Boots.com) and coco mademoiselle hair mist (£48, Thefragranceshop.co.uk) already have quite a long list of fans, this potent perfume certainly packs more of a punch. Keep reading this article for our full review.

How we tested

We’re going to say it: hair perfume may seem a bit pointless. You may be wondering why you can’t just spritz your usual scent onto your strands, but after trying a designated hair perfume, all your questions will be answered. That was the case for us when trying this coco mademoiselle option – spritzing the scent through our strands, we wanted to see not only how it smelt but how it felt, too.