Exclusive: Behind the scenes of Justin Bieber’s Calvin Klein shoot

Being given a starring role in a Calvin Klein campaign must feel like you’ve hit the life jackpot. Not only does it mean you’ll be gracing billboards everywhere from Times Square to Piccadilly Circus, but a Calvin Klein campaign cements you as part of the coolest gang around. Period.

In the past, the likes of A$AP Rocky, Kendall Jenner, Shawn Mendes, Solange, Kate Moss, Naomi Campbell, Beth Ditto, Billie Eilish, not one but all the Kardashians and Frank Ocean have taken pride of place in a pair of CK undies or denim. And let’s not forget the Calvin Klein campaign that made Mark Wahlberg a household name. 

And Justin Bieber is a mainstay in the CK tribe. Having already starred in an “In My Calvins” campaign in 2015, in which he channelled Marky Mark, and then again in 2016, in which he humorously posed with a female bust, he epitomises CK with his youthful energy and, well, nerve to flaunt his bod.