Georgia May Jagger and Son Heung-min star in new Burberry images

Georgia May Jagger (L) and Son Heung-min (Burberry/Tyrone Lebon/PA)

Model Georgia May Jagger and Tottenham Hotspur footballer Son Heung-min have appeared in the latest campaign images for heritage fashion brand Burberry.

Jagger – daughter of Rolling Stones singer Mick Jagger and model Jerry Hall – appears in a black and white photograph, wearing one of Burberry’s classic pieces: a trench coat.

South Korean footballer Son is pictured in the back of a London bus, wearing a simple black jacket and a shirt with Burberry’s signature nova check print.

Son was first announced as an ambassador for the brand in June 2022, and is part of a growing trend for fashion houses collaborating with footballers. Last year, Manchester City player Jack Grealish was announced as the new face of Gucci, and Paris Saint-Germain player Kylian Mbappe has been working with Dior since 2021.

Jagger and Son are joined in the campaign – shot by film director Tyrone Lebon – by pictures of a corgi and a rosebush.

It comes as part of creative director Daniel Lee’s new tenure at the British brand.

Bradford-born Lee took over from Italian designer Riccardo Tisci last September, and presented his first collection at London Fashion Week in February.

The clothes were a move away from the sexy designs Tisci favoured, with Lee presenting a grungier, more punk-inspired aesthetic.

The new images are part of an ongoing campaign Lee debuted in early February, just before showing the autumn/winter 2023 collection.

Famous faces in the campaign included England footballer Raheem Sterling, Mercury prize-winning musician Skepta and English actress Vanessa Redgrave.

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The new images of Jagger and Son are being called “a continuation of Daniel Lee’s creative expression of Burberry”.

Throughout all the advertising – and the accompanying video – there’s an emphasis on classic British iconography.

London landmarks like the Big Ben clock tower in Westminster and Tower Bridge feature, and the addition of a corgi and roses adds to the British feel.