H&M group | Quality in focus – H&M Group

More than anything else, quality at H&M group is constantly developed and improved. To find out how this is done, and what principles are common to all our brands, we talked to three people who are key to the company’s work on quality.
 

Anki Ahlström, Group Manager for Textile Products at H&M’s Global Product Compliance Department.
 

What is your role?
– At the Global Product Compliance Department, we make sure our products follow the laws and product safety demands they have to adhere to in order for them to be sold in all our markets. We write guidelines and routines, and educate the production and buying departments, and anyone else who needs to know what the demands are. We also investigate the demands in new markets, and continuously stay on top of any developments in all of our current markets. I’m the group manager of the textiles group, and lead a team of specialists within chemistry, physical demands, child safety, labelling, and product safety.

What is your most important task?
– To work proactively and make sure we are at the forefront of our field. One way is to try and exert an influence on benchmarks and demands within standardization, or within other trade associations. But also by being one step ahead and leading the way, for instance by reducing chemicals even when there is no legal pressure to do so.

What aspects about your role surprise people?
– People often don´t realise that we work for the whole H&M group, not just H&M, As such the range of products we deal with is huge and that surprises people a lot. .