How the quality of our beef compares to the Australian average – Our Cow

Traceability from our Australian Farmers to your dinner plate

The majority of Australian beef is shipped overseas, and what’s left is what you’ll find on the supermarket shelves. This makes it impossible for you, the customer, to have any real idea where your beef came from, or how many different facilities and animals were involved in its production.

Farmers who supply to large feedlots also aren’t able to know where their product ends up, or how their product is received; there’s simply too many links in the chain between their farm and their customer’s plate. When you consider that Australia genuinely produces some of the best quality beef in the world, it’s a shame to know that us Aussies generally don’t get to benefit from that production.

At Our Cow, we’re proud to provide a direct link between our farmers and our customers, so that every customer knows exactly where their meat is coming from, and can even have a direct relationship with the farming family that raised it!

We wanted to give our customers a means of directly supporting our Aussie farmers through their food choices, so that their dollars are going directly to families just like theirs, rather than to a large corporation where farmers and customers are just another number.