How to Write an Apology Letter to a Customer (6+ templates)
Writing an apology letter to customers requires empathy. Imagine yourself in your customer’s shoes and how you’d feel if the same thing happened to you. In fact, all of us have been there at some point — dissatisfied with a company’s product or service. Below are some Do’s and Don’ts to consider, followed by 6 templates for specific situations.
You can also download our 24 customer response templates:
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How to Write an Apology Letter to a Customer (Do’s and Don’ts)
Here are 7 Do’s and 9 Don’ts when writing an apology letter to customers:
7 Do’s
1. Be specific about what you’re apologizing for and show responsibility.
2. Use “I” statements. Personalize the letter so it’s not coming from ‘Your Company’. If possible, sign it from the owner of the company.
3. Acknowledge what happened and offer an explanation of how you plan to make things right.
4. Respond in a timely manner.
5. Proofread your letter.
6. Be genuine.
7. Be professional.
9 Don’ts
1. Make excuses.
2. Get defensive.
3. Ignore the issue.
4. Write a long letter.
5. Copy and paste a generic apology letter.
6. Use ‘Dear Customer’.
7. Be disrespectful.
8. Seek forgiveness. Unlike personal relationships, making amends with customers can simply mean that the customer doesn’t post a negative review.
9. Get cheeky. “It happens to everyone” is not going to cut it with customers.
5 Customer Apology Letter Samples
1. Business Apology Letter for Inconvenience
Dear ____,
I am sorry for the inconvenience that you have experienced. I realize that this was not the service that you expected, and I apologize for any trouble that we may have caused. We will do our best to correct the situation as soon as possible and ensure that this does not happen again.
Thank you for your patience and understanding.
Sincerely,
[Your name]
2. Apology Letter to Unsatisfied Customer
Dear ____,
I’m sorry that you were not satisfied with the product or service that you received. We would like to offer our sincere apologies and would like to make it up to you in any way that we can.
If there is anything that we can do to improve your experience, please do not hesitate to let us know. We hope that you will give us another chance in the future.
Thank you for your time,
[Your Name]
3. Apology Letter for a Bad or Defect Product
Dear ____,
We are sorry to hear that you were not satisfied with your purchase. We strive to provide the best quality products to our customers, and we apologize for any inconvenience that you may have experienced.
If you would like to return or exchange the product, please contact our customer service department and we would be happy to assist you.
Thank you for your time, and we hope that you will continue to shop with us in the future.
Sincerely,
[Your name]
4. Business Apology Letter for Poor Customer Service
Dear ____,
I am sorry for the poor customer service that you received. I assure you that we will do better in the future. We value our customers and appreciate your business. If there is anything that we can do to make your experience better, please do not hesitate to let us know. Thank you for your patience and understanding.
Sincerely,
[Your name]
5. Business Apology Letter for Miscommunication
Dear ____,
I am sorry for the miscommunication that took place between us. I understand how frustrating it can be when you are not able to get the help you need. I will do my best to ensure that this does not happen again in the future. I apologize for any inconvenience that we may have caused.
Sincerely,
[Your name]
6. Apology Letter for Mistakes
Dear ____,
I am sorry for the mistakes that were made during your order. We strive to provide the best possible service, but unfortunately, on this occasion, we did not meet your expectations. We would like to offer you a free item or a discount on your next order as a gesture of our apology.
If you have any further questions or concerns, please do not hesitate to contact us.
Thank you for your understanding.
Sincerely,
[Your name]
