Il logo Chanel: l’origine, il design e il significato dietro uno status symbol leggendario – Garde Robe Italy | Usato di Lusso
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The Chanel logo: the origin, design and meaning behind a legendary status symbol
The Chanel logo It is one of the most famous in the world and is often used as a symbol of luxury and timeless style. But did you know that it has an interesting story behind it?
Bold, minimalist and unrepentant in its timeless refinement, everything this logo embellishes – bags, jewelry, perfume bottles, etc. – becomes an irresistible object of desire.
Easy to guess that it derives from the initials of Madame Coco Chanel, nickname of designer Gabrielle Bonheur Chanel, which intersect like the petals of a camellia (Coco’s favorite flower) and then became the symbol of the most beloved fashion house of all time.
French, sporty and effortless chic, the double C Braided it has a font without decorations – the same as always – and was born in anticipation of the launch of the N°5 perfume; Although it was only the beginning of the ‘900, Coco sensed that it was necessary to have aRecognizable identity.
In fact, the Chanel logo was designed by Coco Chanel herself in the 1925;
The simple and strong shapes of the letters evoke the authoritative elegance of simplicity based on his philosophy and personality “less is more“.
The logo is black, a distinctive color with an important meaning for the Maison. In those days, black was commonly reserved only for mourning and religious vestments and was considered inappropriate for social or fashion purposes.
Then came the introduction of the “Little Black Dress” A year after everything changed: The designer has single-handedly revolutionized the concept of black as a fashion color par excellence, forever associating color with the brand.
Chanel helped dissociate black from the idea of grief and reinvent it as “High class uniform“, making it synonymous with elegance.
As Coco herself proclaimed: “I imposed black; It’s still strong today, because black wipes out everything else.”.
But where does the nickname Coco come from? There are a couple of lively anecdotes behind how he acquired the nickname:
She is said to have been given the nickname “Coco” during a brief stint as a cabaret singer. According to the story, she was nicknamed so for the songs she sang, such as “Ko Ko Ri Ko” and “Qui qu’a vu Coco dans l’Trocadéro?”
Another story claims that Chanel itself claimed that Coco was short for “cocotte,” the French word for “maintained woman.” This was because she enjoyed the status of a lover with prominent men of society, some of whom, believing in her talent, financially supported her business and career.
The only constant in fashion is that it is constantly changing and evolving. Therefore, many fashion houses have undergone numerous logo updates over the years to appeal to changing times. But this does not apply to Chanel.
The amazing fact about the Chanel logo is that The original 1925 design has never been modified since its creation. This is a profound testimony to perfection and Timeless charm of Chanel’s design aesthetics and image.
If you’re thinking of buying a bag that withstands changing fashion changes while still living up to style, elegance and sophistication, consider a Chanel bag to add to your collection!
We at Garde Robe offer an exclusive selection of Chanel bags, do not miss to take a look at our shop!
Your new Chanel bag gives you access to a Iconic history and fabulous of which you are invited to be a part: a story reserved for the modern Chanel woman, independent and irresistibly fascinating.
