Importance of Quality: Explanation & Importance | StudySmarter

Quality is never an accident. It is always the result of intelligent effort.”

– John Ruskin

Low-quality products and services deter customers from making a purchase. As a result, it is essential for all businesses to develop and maintain quality standards and insights. Let’s take a look at why quality is so important and how businesses can implement strategies to manage quality.

What is the importance of quality?

Quality is defined as constant conformity to the expectation of the customers in an organisation. Others define quality as excellence, absolute best, value, etc. When quality is defined in accordance with organisations, it is the organisation that has to survey and classify how quality is defined and perceived by their customers so that they can work towards meeting these expectations.

Nearly everyone would agree that the quality of a particular product/service is significant, however, not everyone has a similar impression of what forms high quality.

To certain people, the quality of a product is high if it’s lavish or long-lasting, while for others the ease of use is of more value.

Some of the tangibility measures are as follows:

Appearance: The look of the product is an important measure for fashion apparel.

Reliable: Machines will be of frequent use; therefore, reliability is required.

Durable: This is the long-lasting aspect of the product.

Functions: Smartphones are becoming more appealing with added functions and apps.

Maintenance requirements: A vehicle that needs fewer repairs and servicing can be viewed to be of good quality.

Some of the intangible measures include the following:

Brand image: Customers assess the quality of a product with the brand image of a company. Cadbury is considered a high-quality brand, although it has diversified away from its original products also.

Reputation: A company such as Apple, Inc. has developed a reputation for quality.