Justin Bieber and Lara Stone x Calvin Klein Jeans Spring 2015 – It’s Arkeedah | Source for all things Fashion, Beauty and Lifestyle

Calvin
Klein, Inc. announced today
that global superstar and 30-time platinum-selling phenom Justin Bieber
will be featured alongside Dutch supermodel Lara Stone in the
Spring 2015 Calvin Klein Jeans and Calvin Klein
Underwear global multi-media advertising campaign.

Shot by
fashion photographers Mert Alas and Marcus Piggott in New York
City, the brand’s latest campaign features Bieber with Stone in key jeans and
underwear styles of the season, furthering the iconic brands’ longstanding
legacy of bringing fashion and music together.

“Justin joins a
long list of musicians, models, celebrities and fashion icons that have been
featured in our global advertising campaigns,” said Melisa Goldie, Chief
Marketing Officer of Calvin Klein, Inc. “Justin’s global recognition, expressed
affinity for the brand, and powerful persona bring a compelling energy to our
jeans and underwear brands.”

Calvin Klein’s ongoing connection to music
began with one of the brand’s earliest and most iconic campaigns which memorably
featured Mark “Marky-Mark” Wahlberg alongside model Kate Moss.
Over the years, the house has continued its association with music and pop
culture, dressing and supporting a range of musicians around the world. This past year alone, those artists
included talent such as Taylor Swift, Drake, Sam Smith, Kanye West, Harry
Styles, Ciara, Usher, Future, Rita Ora, Trey Songz, Ne-Yo, Iggy Azalea, Fergie,
Joe Jonas, Nick Jonas, Common, Solange Knowles, Big Sean, and Tinie
Tempah.

The campaign,
which was announced globally via social media yesterday, will roll out worldwide
in 20 countries spanning digital, outdoor and print advertising, as
well as exciting experiential components, timed to coincide with March 2015
magazine issues. This season will
represent Calvin Klein’s most digitally-focused campaign to date with an
increased social presence to amplify and create conversation around the
campaign, engaging both Calvin Klein’s and Bieber’s fans and
followers. The campaign
will also feature the #mycalvins call to action that the brand initiated
last February, which invites fans of the brand to participate in the social
media campaign by posting a selfie of themselves wearing Calvin Klein. 

For more information, please visit calvinklein.com