Know your fashion: The unofficial love story behind Chanel’s famous logo

Chanel’s logo is undeniably one of the most successful stories in the history of fashion branding. 

Women, from adolescents to the sophisticated, long to wear anything with those interlocking Cs while men of all ages try to impress with gifts bearing that instantly recognisable symbol.

And while many think those two Cs stand for the initials of the brand’s founder Gabrielle “Coco” Chanel (Coco being the pet name given by her father), that’s not quite the whole truth.

So just how did these Cs come about? Believe it or not, it may have to do with either a sacred place or a love story.