Meet Our New Burberry Ambassador | Burberry® Official

Let’s talk about some of your philanthropic work – what inspired you to get involved with the World Food Programme?

Actually, I was quite blind to the subject before participating in WFP and was very fortunate to be properly introduced to the programme. After learning the seriousness of global hunger and food shortages, I could not stop [helping] as the situation was more severe than I thought. It’s not right to not help when you know there is a problem out there and you can do something to solve it. I have a feeling that a lot of people are like me – some are not able to help because they are not aware of the problem. So, it’s important that we actively learn about our world. And I believe in the ‘snowball effect’ – when everyone comes together, we will be able to make a huge difference.