Methods and Techniques to Improve the Design of Cell Phones Using Qua…

With the advancement of technology the world is becoming increasingly interconnected, both

economically and socially. Over the years there has been a significant increase in the percentage of people

accessing the internet and using a mobile phone. The quality of mobile services and the smartphones is

ultimately judged on the basis of one key factor that is, customer satisfaction. This is particularly true in case of

third or fourth generation connectivity. For this purpose we make use of QFD to acquire and analyse the

voice of customer (VOC) and then transform it into product requirements and quality assurance measures

throughout the design, build, test, commercialisation and even product retirement process. In this paper we

have presented an example to illustrate the use of QFD in the process of designing a smartphone based on

customer reviews and their requirements.