Oribe – Hair Alchemy Fortifying Treatment Serum

**THIS ITEM IS AN IN-STORE EXCLUSIVE AND MUST BE PICKED UP AT OUR FLAGSHIP STORE LOCATED IN SALT LAKE CITY, UTAH. MORE INFORMATION IS AVAILABLE AT CHECKOUT.**

Discover hair’s ultimate strength. This treatment elixir combines Oribe’s curative blend of Chia Seed, bio-fermented Bamboo Leaf, and plant-based Protein with Phytoceramides and Cotton Seed Extract to shield and fortify fragile strands. The sheer, fast-absorbing serum creates a protective veil around each hair fiber to improve tensile strength and elasticity while preventing breakage by strengthening from within to encourage length. Imagine invincible hair.

Benefits:
• Reinforces and strengthens fragile hair from the inside out
• Hydrates strands, locks in moisture, and enhances softness
• Forms a scaffold around each hair fiber to protect from external aggressors
• Improves the tensile strength and elasticity of each hair strand
• Prevents breakage and hair fall caused by brushing and styling, encouraging length over time
• Provides 450°F heat protection
• Hair is 2.9x more elastic and 133% stronger.*

* Based on a clinical test after 5 uses of Hair Alchemy Shampoo, Conditioner, and Fortifying Treatment Serum when used as a system vs. non-conditioning shampoo

Key Ingredients:
• Oribe Signature Complex (Watermelon, Lychee, and Edelweiss Flower) defends hair from oxidative stress, photoaging, and the deterioration of natural keratin all while protecting from the drying, damaging, and color-depleting effects of the elements.
• Multi-Action Hyaluronic Acid Complex rehydrates from within to deliver a surge of moisture and increase elasticity.
• Cotton Seed Extract strengthens and promotes elasticity to prevent breakage while adding softness to each strand.
• Curative Blend (Chia Seed, Bio-Fermented Bamboo Leaf, and Plant-Based Protein) penetrates the hair cortex to build strength from within while forming a protective scaffold around strands to reinforce cuticle strength and structure, preventing breakage caused by brushing, styling and external aggressors.
• Green Tea and Plant Polysaccharides protect from environmental stressors by preventing the adhesion of pollution particles on hair.
• Phytoceramides act as a barrier on strands to prevent moisture loss while enhancing shine.

How to Use:
Work a small amount into damp or dry hair. Style as usual. Can also be used as an overnight treatment.