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comp set

n.

competitive set: a group of other brands offering a similar

product

or service, to the same consumers

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no frills

adj.

(about a

product

or service) meant to meet the customers’ basic requirements; with no add-ons, including only the basic features

E.g: It’s a no frills hotel, but very clean and with friendly staff.

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!

acqui-hire

n.

The acquisition of a startup primarily for the team and talent, rather than for the technology or

product

.

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hand me up

n.

a technology item that a young person no longer uses and hands over to an older person, after having purchased a last generation

product

[Bus.];[Tech.]

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open source

adj.

refers to a

product

or service whose design, blueprint or code is free to use and modify

Examples of open source projects: Linux, Mozzila Firefox (softwares); DIY open drones (drone design), arduino (electronics)

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gamification

n.

transformation of a story or a

product

in a game

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elevator pitch

n.

very short presentation of a

product

or a company that you would do to somebody you meet briefly, like in an elevator, to attract his/her attention

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software piracy

n.

intentional copy and use of a software

product

without the permission of its owner

[Tech.];[Leg.]

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eat one’s own dogfood

exp.

expression used to describe the practice of a company using internally the marketed products

[Bus.] expression originating from and widely used in software industry; the practice is also known as “dogfooding”

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