Product Perceived Quality and Purchase Intention with Consumer Satisfaction Product Perceived Quality and Purchase Intention with Consumer Satisfaction

This study aims at probing into the implication of social media to bring effectiveness in international marketing. Here, the theory of socialization process of consumers is applied, the development of brand trust is addressed and what targeted by the consumers is purchased via the brand page of Facebook. Consumer socialization and their communication with the brand via the Facebook page are investigated through the objectives of this paper and the effect of the posts by other consumers and their feedback related to brand trust and their purchase intention are also to be analyzed over here. It is observed in the regression analysis on the basis of an evaluation of the relationship between brand trust and the Facebook brand page that R comprises a large value of 0.853 indicating a solid relationship. F has the value of 394.877 meaning how significantly independent variable (brand trust) and dependent variable (availing Facebook) are related with each other. Sig value is less than the T value of dependent variable that is 19.872 signifying the variable further. It indicates the rejection of null hypothesis and therefore brand trust is very much influenced by the Facebook brand page. It is observed in the regression analysis on the basis of an evaluation of the relationship between brand trust and the Facebook brand page that R comprises a large value of 0.872 indicating a solid relationship. F has the value of 394.877 meaning how significantly independent variable (purchase intention) and dependent variable (availing Facebook) are related with each other. Sig value is less than the T value of dependent variable that is 21.706 signifying the variable further. The evaluation above indicates the rejection of null hypothesis and therefore purchase intention is very much influenced by the Facebook brand page.