Son Heung-Min was born to be a Calvin Klein Underwear model

The Tottenham Hotspur football star fronts his first campaign for the underwear label—finally

In yet another aggressive campaign to convince football fans to care about underwear, Calvin Klein has appointed Son Heung-Min as its new brand ambassador.

For the unacquainted, Son is a celebrated Premier League top scorer, a member of the English football club Tottenham Hotspur, and the captain of the South Korean national team—all of which has primed him to become the perfect Calvin Klein model.

In his first campaign for the American fashion label, the sportsman flaunts his chiselled figure while wearing the brand’s logoed denim and underwear offerings. In one particularly tantalising shot, Son, seemingly fresh from a bath, relaxes in nothing but a pair of black trunks.

The underwear, a new style from Calvin Klein’s Embossed Icon collection, is notably crafted from sustainable stretch cotton, but that certainly won’t be its main selling point once more photos of Son wearing the collection are unveiled in late August.

Read more: Exclusive: Tottenham Hotspur Footballer Son Heung-Min Shares His Sporting Goals for 2022