The 50 Best Company Slogans of All Time – Quality Logo Products

References:

Brands and Tags. (2019). 101 Best Slogans and Taglines of All Time List. Retrieved February 18, 2019, from https://www.brandsandtags.com/101-best-slogans-list.html

Brafton. (2018, November 14). What Can Marketers Learn From These Top Famous Slogans? Retrieved February 18, 2019, from https://www.brafton.com/blog/content-marketing/what-can-marketers-learn-from-these-top-famous-slogans/

Smith, D. (2011, August 30). 5 Tips for Writing an Effective Slogan. Retrieved February 18, 2019, from https://www.inc.com/ss/5-tips-for-writing-an-effective-slogan.

Mooney, L. (2019). What Are the Features of a Slogan? Retrieved February 18, 2019, from https://yourbusiness.azcentral.com/features-slogan-5762.html

Ward, P. (2018, January 5). What Google’s ‘Don’t Be Evil’ Slogan Can Teach You About Creating Your Company’s Motto. Retrieved February 18, 2019, from https://www.forbes.com/sites/forbestechcouncil/2018/01/05/what-googles-dont-be-evil-slogan-can-teach-you-about-creating-your-companys-motto/#4daf312111f4

Kessler, M. (2018, November 23). The Story Behind Nike’s ‘Just Do It’ Slogan. Retrieved February 18, 2019, from https://www.wbur.org/onlyagame/2018/11/23/just-do-it-nike-gilmore

Schwarz, H. (2018, September 4). How Nike’s ‘Just Do It’ Became a Slogan About Activism Too. Retrieved February 18, 2019, from https://edition.cnn.com/2018/09/04/politics/just-do-it-activism/index.html

Schultz, E.J. (2016, January 19). Coke Replaces ‘Open Happiness’ with ‘Taste the Feeling’ in Major Strategic Shift. Retrieved February 18, 2019, from https://adage.com/article/cmo-strategy/coke-debuts-taste-feeling-campaign-strategic-shift/302184

Ledlin, H. (2014, September 25). Why Happy Customers Equal a Happy Company: Coca-Cola’s “Open Happiness” Marketing Campaign. Retrieved February 18, 2019, from https://mapexpo.wordpress.com/2014/09/25/why-happy-customers-equal-a-happy-company-coca-colas-open-happiness-marketing-campaign/

Hein, K. (2009, January 22). Coke Tells World to ‘Open Happiness.’ Retrieved February 18, 2019, from https://www.adweek.com/brand-marketing/coke-tells-world-open-happiness-98112/

Criterion. (2019). Beyond Digital: Coca-Cola’s ‘Open Happiness’ Experiential Marketing Campaign. Retrieved February 18, 2019, from https://criterionb.com/blog/

Siltanen, R. (2011, December 14). The Real Story Behind Apple’s ‘Think Different’ Campaign. Retrieved February 18, 2019, from https://www.forbes.com/sites/onmarketing/2011/12/14/the-real-story-behind-apples-think-different-campaign/#66c3bed662ab

Sound and Vision. (2017, September 28). Flashback 1997: Apple Launches ‘Think Different’ Campaign. Retrieved February 18, 2019, from https://www.soundandvision.com/content/flashback-1997-apple-launches-%E2%80%98think-different%E2%80%99-campaign

US Campaign. (2017, January 20). History of Advertising: No 182: Clara Peller’s Hamburger. Retrieved February 18, 2019, from https://www.campaignlive.com/article/history-advertising-no-182-clara-pellers-hamburger/1421235

Powell, C. (2011, October 17). Wendy’s Brings Back “Where’s the Beef?” Retrieved February 18, 2019, from http://marketingmag.ca/uncategorized/wendys-brings-back-wheres-the-beef-38010/

Waldman, K. (2012, October 5). Better Than Fast Food. Retrieved February 18, 2019, from https://slate.com/business/2012/10/wheres-the-beef-how-wendys-1980s-turnaround-changed-the-fast-food-business.html

Komar, M. (2017, November 19). L’Oreal’s “Because You’re Worth It” Origin Story is Feminist As Hell. Retrieved February 18, 2019, from https://www.bustle.com/p/loreals-because-youre-worth-it-origin-story-is-feminist-as-hell-73630

Taube, A. (2014, June 27). Psychologists Discovered the Secret to Creating a Really Great Slogan. Retrieved February 18, 2019, from https://www.businessinsider.com/what-makes-slogans-work-2014-6

Kinkade, K. (2018, March 21). Test Your Knowledge: Can You Match These Slogans and Brands? Retrieved February 18, 2019, from https://www.usatoday.com/story/money/media/2018/03/19/kfc-kay-jewelers-those-easy-can-you-match-these-other-slogans-and-brands/433176002/

Doucet, S. (2017, March 1). 9 Business Tagline Examples That Drove Multi-Million Dollar Growth. Retrieved February 18, 2019, from https://conversionsciences.com/tagline-examples/

Marshall, R. (2015, September 10). How Many Ads Do You See in One Day? Retrieved February 18, 2019, from https://www.redcrowmarketing.com/2015/09/10/many-ads-see-one-day/

Donofrio, C. (2014, July 1). America’s Favorite Slogan is ‘Melts in Your Mouth, Not in Your Hand.’ Retrieved February 19, 2019, from https://www.thestreet.com/personal-finance/americas-favorite-slogan-melts-your-mouth-not-your-hand-12786352

Schultz, E.J. (2013, May 9). Rewind: 1954 Ad Shows M&M Characters Go for a Chocolatey Swim. Retrieved February 19, 2019, from https://adage.com/article/rewind/1954-ad-shows-m-ms-characters-a-chocolatey-swim/241375

Bhatt, S. (2011, June 20). Legends in Advertising. Retrieved February 19, 2019, from http://legendsinadvertising.blogspot.com/2011/06/m-melts-in-your-mouth-not-in-your-hands.html

De Beers Group. (2019). A Diamond is Forever: How the Slogan of the Century Changed the Diamond Industry. Retrieved February 19, 2019, from https://www.debeersgroup.com/about-us/a-diamond-is-forever

Sullivan, J. (2013, May 3). How Diamonds Became Forever. Retrieved February 19, 2019, from https://www.nytimes.com/2013/05/05/fashion/weddings/how-americans-learned-to-love-diamonds.html

The Smithsonian. (2012, August 16). 11 Things You Didn’t Know About Wheaties. Retrieved February 19, 2019, from https://www.smithsonianmag.com/arts-culture/the-11-things-you-didnt-know-about-wheaties-26523142/

Filoon, W. (2016, August 19). How Wheaties Set the Gold-Medal Standard for Sports Endorsements. Retrieved February 19, 2019, from https://www.eater.com/2016/8/19/12541682/wheaties-box-athletes-history

Monllos, K. (3016, June 3). After a Decade, Dunkin’ Donuts is Evolving Its ‘America Runs on Dunkin’ Campaign.” Retrieved February 19, 2019, from https://www.adweek.com/brand-marketing/after-decade-dunkin-donuts-evolving-its-america-runs-dunkin-campaign-171820/

Dunkin’ News Releases. (2006, April 10). Dunkin’ Donuts Launches New Advertising Campaign “America Runs on Dunkin’.” Retrieved February 19, 2019, from https://news.dunkindonuts.com/news/dunkin-donuts-launches-new-advertising-campaign-america-runs-on-dunkin-sm

Hoy, P. (2006, October 25). Dunkin’ Donuts – Reinventing America’s Cup of Coffee. Retrieved February 19, 2019, from https://www.fastcompany.com/75485/dunkin-donuts-reinventing-americas-cup-coffee

Marketing Campaign Case Studies. (2008, May 9). Can You Hear Me Now? Campaign. Retrieved February 19, 2019, from http://marketing-case-studies.blogspot.com/2008/05/can-you-hear-me-now-campaign.html

Baig, E. (2016, June 5). Verizon’s ‘Can You Hear Me Now’ Guy Now at Sprint. Retrieved February 19, 2019, from https://www.usatoday.com/story/tech/columnist/baig/2016/06/05/verizons-can-you-hear-me-now-guy-now-sprint/85458446/

Obias, R. (2016, January 28). 14 Forgotten Fast Food Slogans. Retrieved May 2, 2019, from https://www.mentalfloss.com/article/74586/14-forgotten-fast-food-slogans

Richards, K. (2018, April 9). American Express’ New Branding Targets People Whose Work and Personal Lives Are Intertwined. Retrieved May 13, 2019, from https://www.adweek.com/brand-marketing/american-express-new-branding-targets-people-whose-work-and-personal-lives-are-intertwined/

Cision. (2013, February 12). Under Armour Launches I Will, Its Biggest Ever Global Marketing Campaign. Retrieved May 13, 2019, from https://www.prnewswire.com/news-releases/under-armour-launches-i-will-its-biggest-ever-global-marketing-campaign-190893871.html

Shaw Brown, G. (2014, November 6). Victoria’s Secret Changes Controversial ‘Perfect Body’ Slogan. Retrieved May 13, 2019, from https://abcnews.go.com/Lifestyle/victorias-secret-controversial-perfect-body-slogan/story?id=26735138

Kain, E. (2011, October 18). Dr. Pepper’s Bizarre New ‘Not for Women’ Ad Campaign. Retrieved May 13, 2019, from https://www.forbes.com/sites/erikkain/2011/10/18/dr-peppers-bizarre-new-not-for-women-ad-campaign/#5ea4581f1014

Macleod, D. (2011, September 15). Old Spice Smell Better Than Yourself. Retrieved May 13, 2019, from https://theinspirationroom.com/daily/2011/old-spice-smell-better-than-yourself/

Indeed Editorial Team. (2021, May 17). Tagline Vs. Slogan: What’s the Difference and Why Are They Important? Retrieved from, https://www.indeed.com/career-advice/career-development/tagline-vs-slogan

O’Reilly, L. (2014, October 8). Red Bull Will Pay $10 to Customers Disappointed the Drink Didn’t Actually Give Them ‘Wings’. Retrieved from, https://www.businessinsider.com/red-bull-settles-false-advertising-lawsuit-for-13-million-2014-10

Hook Agency. Have It Your Way – Burger King Tagline History. Retrieved from, https://hookagency.com/blog/have-it-your-way/

Taylor, A. (2019, July 24). Opening Day at Disneyland: Photos From 1955. Retrieved from, https://www.theatlantic.com/photo/2019/07/opening-day-disneyland-photos-1955/594655/

Terlien, E. (2020, May 26). ‘The Happiest Place on Earth’ What We Could Learn from the Design of Disneyland. Retrieved from, https://medium.com/@ericterlien/the-happiest-place-on-earth-what-we-could-learn-from-the-design-of-disneyland-ffbb734cb25e

Food Truck Empire. (2021, January 26). The Complete History of Jimmy John’s Marketing Slogans and Quotes. Retrieved from, https://foodtruckempire.com/franchise/jimmy-johns-marketing-slogans/

Fast Casual. (2019, March 20). Jimmy John’s Launches National Campaign Around ‘Freaky Fast’ Delivery Strategy. Retrieved from, https://www.fastcasual.com/news/jimmy-johns-launches-national-campaign-around-freaky-fast-delivery-strategy/

Bruns, N. (2019, August 12). Celebrating 60 Years of the Trix Rabbit. Retrieved from, https://www.generalmills.com/news/stories/celebrating-60-years-of-the-trix-rabbit

Gelski, J. (2016, July 20). Trix’s Switch in Colors Exceeds Sales Expectations. Retrieved from, https://www.foodbusinessnews.net/articles/8327-trix-s-switch-in-colors-exceeds-sales-expectations

Stanz, C. Banks, A. (2022, March 29). The Untold Truth of Olive Garden. Retrieved from, https://www.mashed.com/116690/untold-truth-olive-garden/

Levi Strauss & Co. Levi’s History. Retrieved from, https://www.levistrauss.com/levis-history/

Brown, R. (2022, April 1). These Levi’s Traveled 18,000 Miles. What That Says About Global Inequality. Retrieved from, https://www.csmonitor.com/World/Africa/2022/0401/These-Levi-s-traveled-18-000-miles.-What-that-says-about-global-inequality

History of Candy. (2018, December 7). Taste the Rainbow With Skittles. Retrieved from, https://sites.psu.edu/tota137/2018/12/07/taste-the-rainbow-with-skittles/

Valinsky, J. (2022, March 19). Budweiser’s Slogan Wasn’t Always the ‘King of Beers.’ Retrieved from, https://www.cnn.com/2022/03/19/business/budweiser-slogan-origin/index.html

Patynski, B. (2022, May 2). Top Selling Beers of 2020 Based on Sales Data. Retrieved from, https://www.wisk.ai/blog/top-selling-beers-of-2020-based-on-sales-data

Forbes. Budweiser. Retrieved from, https://www.forbes.com/companies/budweiser/?sh=6de66c001613

Bhasin, K. (2012, February 21). Taco Bell Has a New Slogan to Replace ‘Think Outside the Bun.’ Retrieved from, https://www.businessinsider.com/taco-bell-has-a-new-slogan-to-replace-think-outside-the-bun-2012-2

Reuter, D. (2022, January 24). Meet the Typical Target Shopper, a Millennial Suburban Mom with a Household Income of $80,000. Retrieved from, https://www.businessinsider.com/typical-target-shopper-demographic-white-millennial-woman-earning-middle-income-2021-7

Soci. What Airbnb Teaches Us About Having a Strong Brand Identity. Retrieved from, https://www.meetsoci.com/resources/blog/localized-marketing/what-airbnb-teaches-us-about-having-a-strong-brand-identity/

The Zebra. (2022, February 2). Airbnb Statistics and Host Insights [2022]. Retrieved from, https://www.thezebra.com/resources/home/airbnb-statistics/

Seymour, E. (2019, October 24). 6 Best Paper Towels, According to Cleaning Experts. Retrieved from, https://www.goodhousekeeping.com/home-products/g29389533/best-paper-towel-brands-reviews/

Thorn, B. (2022, May 13). Subway’s ‘Eat Fresh Refresh’ Revamp Reimagines the Menu Top-to-Bottom. Retrieved from, https://www.nrn.com/quick-service/subway-s-eat-fresh-refresh-revamp-reimagines-menu-top-bottom

Burney, M. (1995, August 31). Campbell Has ‘M’m! M’m! Better’ Slogan. Retrieved from, https://apnews.com/article/936d712d20c2d0dd830be54b8a0dae25

Planet Retro. Tony the Tiger: Mascot of Kellogg’s Frosted Flakes. Retrieved from, https://blog.retroplanet.com/kelloggs-frosted-flakes-tony-the-tiger-mascot/

American Association of Advertising Agencies. Energizer Bunny: The Campaign That Keeps “…Going and Going and Going…” Retrieved from, https://www.aaaa.org/timeline-event/energizer-bunny-campaign-keeps-going-going-going/

Snyder, G. (2020, June 1). New York Times Public Editor: Enough of ‘All the News.’ Time for What’s Fit to Print. Retrieved from, https://www.cjr.org/public_editor/nytimes-fit-to-print.php

Sukel, K. (2013, April 12). The Science of “Bet You Can’t Eat Just One!” Retrieved from, https://bigthink.com/articles/bet-you-cant-eat-just-one/

Qian, J. (2021, October 10). “Betcha Can’t Eat Just One.” Retrieved from, https://medium.com/marketing-in-the-age-of-digital/betcha-cant-eat-just-one-ba61baa5edc5

Toyota Newsroom. Toyota Reveals New Tagline ‘Let’s Go Places.’ Retrieved from, https://pressroom.toyota.com/toyota-reveals-new-tagline-lets-go-places/

Toyota Newsroom. (2022, January 4). Toyota Motor North America Reports U.S. December, Year-End 2021 Sales. Retrieved from, https://pressroom.toyota.com/toyota-motor-north-america-reports-u-s-december-year-end-2021-sales/

Wakelin, N. (2021, December 9). Our 10 Most Awarded Brands of 2021. Retrieved from, https://www.kbb.com/best-cars/most-awarded-brands-2021/

Cope, C. (2017, August 17). Timely Harley Campaign Proclaims Freedom for All. Retrieved from, https://www.yahoo.com/news/timely-harley-campaign-proclaims-freedom-150845298.html

Cowherd, K. (2000, November 1). When It Comes to Bikers and Age, Harley Matters. Retrieved from, https://www.latimes.com/archives/la-xpm-2000-nov-01-cl-44993-story.html

Ferris, R. (2019, January 29). Millennials May Claim Another Victim: Harley-Davidson and the Classic American Motorcycle. Retrieved from, https://www.cnbc.com/2019/01/25/actually-young-people-really-could-kill-harley-davidson.html

Progressive Grocer. (2007, September 13). Wal-Mart Unveils New Slogan in Ad Campaign. Retrieved from, https://progressivegrocer.com/wal-mart-unveils-new-slogan-ad-campaign

Parish, W. ‘Do the Dew’ Makes a Return for Mountain Dew’s First Global Campaign. Retrieved from, https://www.marketingdive.com/news/do-the-dew-makes-a-return-for-mountain-dews-first-global-campaign/380756/

History.com. This Day in History: Gatorade Invented at University of Florida. Retrieved from, https://www.history.com/this-day-in-history/gatorade-sports-drinks-inventions

Long, K. Flashback Friday – “Good to the Last Drop.” Retrieved from, https://baerpm.com/2012/02/24/350/

Barclay, C. (2020, July 30). The Origin of Ford’s “Built Ford Tough” Slogan. Retrieved from, https://www.hotcars.com/origin-fords-built-ford-tough/

Food Manufacturing. (2022, February 17). Research: What is America’s Favorite Cereal? Retrieved from, https://www.foodmanufacturing.com/consumer-trends/blog/22056484/research-what-is-americas-favorite-cereal

Encyclopedia of Chicago. United Air Lines. Retrieved from, http://www.encyclopedia.chicagohistory.org/pages/2885.html

Vantoch, V. Selling the Friendly Skies. Retrieved from, https://mag.uchicago.edu/economics-business/selling-friendly-skies

Mokau, T. (2022, March 7). The Secret Origin of BMW’s “Ultimate Driving Machine” Slogan. Retrieved from, https://www.hotcars.com/secret-origin-bmws-ultimate-driving-machine-slogan/

Hirsch, J. (2022, February 17). Consumer Reports 2022 Rankings Rate Mainstream Cars Over Luxury Models. Retrieved from, https://www.forbes.com/wheels/news/consumer-reports-car-rankings/

Baer Performance Marketing. (2011, December 30). Flashback Friday: “When It Absolutely, Positively has to be There Overnight.” Retrieved from, https://baerpm.com/2011/12/30/flashback-friday-when-it-absolutely-positively-has-to-be-there-overnight//

Brown, J. The History of IMAX. Retrieved from, https://www.imax.com.au/news/2013/02/the-history-of-imax/

Harbough, K. 10: KFC (1950s) – It’s Finger Lickin’ Good. Retrieved from, https://www.creativereview.co.uk/its-finger-lickin-good-slogan-kfc/

BBC News. (2020, August 25). KFC Drops Finger Lickin’ Good Slogan Amid Coronavirus. Retrieved from, https://www.creativereview.co.uk/its-finger-lickin-good-slogan-kfc/

Baldwin, S. (2021, September 24). What’s Next for Bus Operator Greyhound Post-Pandemic. Retrieved from, https://www.cnbc.com/2021/09/24/whats-next-for-bus-operator-greyhound-post-pandemic.html

Eitah, N. (2008, August 4). Hershey’s Pure Campaign. Retrieved from, https://www.trendhunter.com/trends/hersheys-pure-campaign-pure-simplicity-pure-happiness-pure-delicious

Lindell, C. State of the Candy Industry 2021: Chocolate Bar Sales Are Up Overall Compared to Pre-Pandemic Levels. Retrieved from, /blog/

QSR Magazine. (2019, April 10). Dairy Queen Unveils New Tagline. Retrieved from, https://www.qsrmagazine.com/news/dairy-queen-unveils-new-tagline

Levine, B. (2019, June 21). Sprite Highlights Hip-Hop Culture With ‘Thirst for Yours’ Campaign. Retrieved from, https://www.marketingdive.com/news/sprite-highlights-hip-hop-culture-with-thirst-for-yours-campaign/557327/

Creative Review. 16: Kellogg’s (1932) – Snap! Crackle! Pop! Retrieved from, https://www.creativereview.co.uk/snap-crackle-pop/