Then and Now

Over the decades, the Burberry check has seen many incarnations. The cashmere check scarf was introduced in the 1970s and has become one of our best-known accessories. The check was then used for ready-to-wear – featuring prominently in our campaigns throughout the 1980s and 1990s – and is now a registered trademark.

The Rainbow check – a colourful reimagination that celebrates the LGBTQIA+ community – was introduced in 2018.

Under the creative direction of Riccardo Tisci, the Burberry check
remains our iconic house code with a new vision for the future –
elevated, reworked and reconstructed throughout our collections. No
matter the incarnation, it will always be a marker of our history, our
craftsmanship and enduring British style.