The real reason Louis Vuitton and Chanel are raising their prices? Brands aren’t just weathering the pandemic – luxury goods only get more desirable when they’re less accessible | South China Morning
Would you be willing to swallow a 25 per cent price increase on your favourite Louis Vuitton bag? Photo: Cristiano Burani
Luxury brands
Luxury
The real reason Louis Vuitton and Chanel are raising their prices? Brands aren’t just weathering the pandemic – luxury goods only get more desirable when they’re less accessible
- Hermès bags don’t have to be in short supply, but the brand is good at creating the impression of exclusivity with status symbols like its famous Birkin bags
- Louis Vuitton’s bestselling Pochette Accessoires Monogram Canvas recently went up 25 per cent from US$630 to US$790, with no drop in demand
Luxury brands
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Would you be willing to swallow a 25 per cent price increase on your favourite Louis Vuitton bag? Photo: Cristiano Burani
