what is the story behind these fashion logos ?

One of the most effective ways of identifying a fashion brand is through their logo. The word LOGO comes from the greek word “logos” that means the word of god or the principle of divine reason and creative order. The word LOGO is written as an acronym and it is a symbol that is created by the brand manager to make the brand easily identifiable.

Shown below are some of the logos that are my personal favorites. They have a unique story attached to it and that’s what makes them so exquisite :

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HERMES

Fashion brands define their presence around the world by creating logos that can be easily identifiable by a section of population. for example, since the 1950s, the Hermes logo depicts a Duc carriage with a horse and it is supposed to remind the customer of the brand’s origin as a saddle manufacturer.

LANVIN

Another favorite logo of mine is the Lanvin logo. It is a vivid image of Jeanne Lanvin holding hands with her daughter, Marguerite when they went attended a costume ball together in tiaras and gowns.

BALENCIAGA

Mirko Borsche worked on the new Balenciaga logotype along with Gian Gisiger. Their goal was to create a new, simplified and crisp timeless logo that was a more contemporary version of the classic Balenciaga logo. The inspiration for this logo comes from the signage at the Paris Metro Station that Mr. Gisiger and Mr. Borsche later developed into the now-famous logotype.

MASSIMO DUTTI

Massimo Dutti: The new logo for Massimo Dutti was revamped by the index brands in 2019. The logo features the letter “M” in sans serif font and “D” in classic look enclosed in a circle. The logo was not published until the end of January 2019. However, capsule collections and marketing materials already show the overlapping letters. Massimo Dutti is the fourth largest brand in the company’s portfolio in terms of sales revenue.

Inditex brands is known for quietly unveiling new features in sort of a “trial-and-error” method to test out the popularity of these projects. the logo was unveiled on the app to a closer circle of followers before it got rolled out across the world.

YVES SAINT LAURENT

Old logo :

Yves Saint Laurent – New logo

The New Logo looks very crisp, clear and well defined for a global audience. I like the Parisienne authenticity of the old logo but since the company has grown bigger, it makes sense to make the logo more understandable and clear. The logotype was originally designed by the painter Cassandre in 1961.

Hedi Slimane changed the brand logo during his appointment to the house of YSL in 2012. The fashion literati from Avenue Motagne to Madison Avenue were shocked at Slimane’s complete disapproval of the brand name. However, Slimane has shown intelligence by giving a nod to the very origins of the logo in the 1966 Ready-to-Wear collection that was named “Saint Laurent: Rive Gauche”. Slimane has also used the same Helvetica font that was used in the original collection.

GUCCI

The Gucci brand logo is perhaps the most recognizable logos in the fashion world. It is known for its authenticity and grandiose all across the world. The logotype is homage to the brand’s founder, Guccio Gucci. Gucci worked in the hotel industry in a posh hotel in London and got inspired to start the brand when he saw guests carry expensive leather suitcases for their travels. He returned to Florence and setup a high-end leather good workshop.

Aldo Gucci, one of Gucci’s 3 sons, is the created of the famous Gucci logo. The logo features partial fusion of double G letters. Its genius, refreshing and truly timeless.

LOUIS VUITTON

The LV monogram is the main feature of the Louis Vuitton logo. It is an italicized and serif ‘L’ slightly to the left and bottom of the ‘V’ letter symbolizing the initials of the founder. Below it, the word Louis Vuitton is also written. In the past, the fonts have been black with a white background. Although, in recent years, the brand has played with a wide range of colors.

The LV monogrammed handbags are historically considered the ‘arm candy’ of uber rich women. The brand is known for its luxury and power.

However, the origins of the brand are not so luxurious. Louis, the founder of the brand, was born in a very poor family that relied on farming to support their meagre income. Louis’s mother died when he was only 10 years old. Louis wanted to make a good lie for himself so he left his town of Anchay, France to go to Paris. He walked for 290 miles and it took him 200 YEARS to reach Paris! He took a lot of low-income jobs throughout his journey to support his travel.

One of the jobs that he took was a packer in a box making company. The boxes were supplied to the elite and they were produced with the highest standards of quality and inspection. He worked very hard for several years. Then one day, the Empress of France wanted him to create boxes for the Spanish Queen. This was his time to shine. He created these boxes with highly durable canvas fabric. These boxes changed the game of the day because they could be laid flat on its surface to make the shipping easier. The first boxes that he designed did not carry the monogrammed logo shown below.

Other interesting logos that have changed over the years :

What is your favorite logo? Comment below and share your thoughts! I would really like to see your favorite brands and stories behind these unique logotypes.

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