What’s Google’s Quality Score & Why Does It Matter? | Indago Digital

What Is Google’s Quality Score and Why Does It Matter?

Google’s Quality Score is a ranking the search engine applies to keywords to improve the quality and relevancy of its ads and enhance user experience. It’s a diagnostic tool for advertisers that indicates how relevant an ad and its associated landing page are in relation to what users search. The score is represented on a scale from 1 to 10, with 1 being the lowest and 10 being the highest.

Why does it matter? Because the higher your Quality Score is, the lower your pay per click will be in the auction and the better your ad position will be.